Consumer protection: solicitations; telephone solicitation transparency and oversight; provide for. Amends 1971 PA 227 (MCL 445.111 - 445.117) by adding sec. 1f. TIE BAR WITH: HB 6393'26

1. **ONE-SENTENCE SUMMARY**: This bill aims to enhance transparency and oversight for telephone solicitations to protect consumers from deceptive practices. 2. **KEY REQUIREMENTS**: - Clearly identify your business name and contact information when making telephone solicitations. - Provide a clear purpose for the call and any products or services being offered. - Maintain a do-not-call list and honor requests from consumers who opt out of future calls. 3. **DEADLINES**: - The bill is currently in the introduction stage; the effective date will be determined once it passes. - Compliance will be required immediately upon the bill's enactment. 4. **PENALTIES**: - Businesses that violate the provisions may face fines, which could include penalties for failing to provide required information or not honoring do-not-call requests. - Enforcement will likely be handled by the state attorney general’s office. 5. **SMB IMPACT**: Small businesses will need to adjust their telemarketing practices to comply with new transparency requirements, which may involve additional training for staff and updates to calling procedures. This could lead to increased operational costs but may also improve customer trust.