Consumer protection: solicitations; telephone solicitation transparency and oversight; provide for. Creates new act. TIE BAR WITH: HB 6394'26

1. **ONE-SENTENCE SUMMARY:** This bill aims to enhance transparency and oversight of telephone solicitations to protect consumers from deceptive practices. 2. **KEY REQUIREMENTS:** - Clearly identify the business name and contact information in all telephone solicitations. - Provide a clear purpose of the call upfront. - Maintain a "Do Not Call" list and honor consumer requests to be removed from solicitation lists. - Ensure that all telemarketers are trained on compliance with these requirements. 3. **DEADLINES:** - The bill is currently in the introduction stage; the effective date will be determined once passed. - Compliance deadlines will be specified in the final version of the bill. 4. **PENALTIES:** - Businesses that fail to comply may face fines, which could be substantial depending on the violation. - Enforcement will likely involve state regulatory agencies, which can impose penalties for non-compliance. 5. **SMB IMPACT:** Small businesses will need to adjust their telemarketing practices to comply with new transparency requirements, which may involve additional training and administrative tasks. However, these changes can also enhance customer trust and improve business reputation.