Consumer protection: other; applicability and enforcement of consumer protection act; expand. Amends title & secs. 2, 5 & 10 of 1976 PA 331 (MCL 445.902 et seq.) & adds secs. 5a & 21a.

1. **ONE-SENTENCE SUMMARY:** This bill expands the applicability and enforcement of Michigan's Consumer Protection Act to better protect consumers and hold businesses accountable. 2. **KEY REQUIREMENTS:** - Ensure all advertising and marketing practices are truthful and not misleading. - Provide clear and accessible information about products and services to consumers. - Implement measures to address consumer complaints effectively. 3. **DEADLINES:** - The bill is currently introduced; effective dates and compliance deadlines will be established once passed. 4. **PENALTIES:** - Businesses may face fines for violations, with specific amounts determined by the state. - Enforcement may include investigations by the Attorney General's office. 5. **SMB IMPACT:** Small businesses will need to review and possibly update their marketing and customer service practices to comply with the expanded consumer protection requirements, which may involve additional training or resources.