Consumer protection: other; use of surveillance pricing in the sale of certain goods and services; prohibit.

1. **ONE-SENTENCE SUMMARY:** This bill prohibits businesses from using surveillance pricing when selling certain goods and services. 2. **KEY REQUIREMENTS:** - Do not use data collected from surveillance (like tracking consumer behavior) to set prices for goods and services. - Ensure pricing strategies are transparent and fair to all consumers. 3. **DEADLINES:** - The bill is currently introduced and does not have an effective date yet; keep an eye on legislative updates for final approval and implementation dates. 4. **PENALTIES:** - Businesses that violate this law may face fines or other enforcement actions, though specific amounts and mechanisms will be defined once the bill is passed. 5. **SMB IMPACT:** Small businesses will need to review their pricing strategies to ensure compliance with this new prohibition, which may require adjustments to how they collect and use customer data. This could also impact competitive pricing strategies in the market.