Environmental consumer protections; Oklahoma Truth in Environmental Marketing Act; terms; practices; recordkeeping and disclosure; enforcement; penalties; promulgation of rules; effective date.

1. **ONE-SENTENCE SUMMARY:** This bill establishes the Oklahoma Truth in Environmental Marketing Act, which sets rules for how businesses can market their environmental claims to consumers. 2. **KEY REQUIREMENTS:** - Ensure all environmental marketing claims are truthful and not misleading. - Maintain accurate records that support environmental claims made in marketing. - Disclose specific information about the environmental impact of products or services when making claims. 3. **DEADLINES:** - The bill is currently introduced; the effective date will be determined once it passes. 4. **PENALTIES:** - Businesses that violate the act may face fines and enforcement actions from state authorities, though specific amounts are not detailed in the bill. 5. **SMB IMPACT:** Small businesses will need to review their marketing practices to ensure compliance with the new truth-in-marketing standards, which may require additional recordkeeping and adjustments to advertising strategies. Failure to comply could result in financial penalties and damage to reputation.