Creates privacy standards for electronic health products and services; requires consent to be given for the collection and/or sharing of personal health information or other personal data.

1. **ONE-SENTENCE SUMMARY:** This bill establishes privacy standards for electronic health products and services, mandating that businesses obtain consent before collecting or sharing personal health information. 2. **KEY REQUIREMENTS:** - Obtain explicit consent from individuals before collecting or sharing their personal health information. - Implement clear privacy policies outlining how personal data will be used and shared. - Ensure that any third-party vendors also comply with these consent requirements. 3. **DEADLINES:** - The bill is currently introduced and does not have an effective date yet; keep an eye on legislative updates for future timelines. 4. **PENALTIES:** - Non-compliance may result in fines, though specific amounts and enforcement mechanisms are not detailed in the current version of the bill. 5. **SMB IMPACT:** Small businesses in the health sector will need to adjust their data collection practices to ensure they have proper consent, which may require updates to their privacy policies and training for staff on compliance. This could lead to increased administrative work but also builds trust with customers regarding their data privacy.